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The Marketing Magic of the Olympic Torch Relay
Wed, Jul 03
|Tokyo American Club
How Coca-Cola will bring the stories of the Olympics alive in 2020: An event in collaboration with the American Chamber of Commerce
Time & Location
Jul 03, 2019, 12:00 PM – 2:00 PM
Tokyo American Club, Brooklyn II & III, 2-1-2 Azabudai, Minato-ku Tokyo 106-8649
About the event
*email admin@grccj.jp to register*
Beginning with the 1936 Berlin Olympics, the torch relay has been a tradition that connects the host city to Athens, the birthplace of the Games, and the mythos of Ancient Greece. Since the 1992 Summer Olympics in Barcelona, Coca-Cola has been the organizer of this powerful tradition—both for winter and summer.
James Williams, The Coca-Cola Company’s Vice President of Olympics Assets and Experiential Marketing for the Tokyo 2020 Olympic Games, will talk about how the company is leveraging the ever-increasing sophistication of social media to discover innovative ways to involve casual and serious Olympic fans and to link the Coca-Cola brand.
Williams will share stories of challenge and triumph from past Olympiads and offer a sneak peek at what marketing magic we may see when the next torch relay kicks off in Fukushima Prefecture on March 26, 2020.
About the Speaker: